If you take advise from anyone with a hole under their nose, listen to me. Listen up and I’ll tell you (*insert drumroll*) how to realize sales figures you’ve only seen in Forbes. No sermonette, no seven ‘keys’ or habits, only two words: leak it. Leak it with an ‘ea’, damnit, get your mind out the gutter. The days when you attack every media outlet and plague viewers, readers and listeners with how awesome your new CD is are over. Cancel that radio exec appointment, save that ad money for a trip to the Bahamas to celebrate your success. To damnation with the listening parties or trumpeted official launch events. The only thing you might need is your Twitter account.
Leak your album, leak your single. Do like Nike and just leak it. And they’ll be stepping all over each other to buy a copy. Anyone with half an eye will see the truth in what I’m driving at. 5 million. Run that figure through your mind and play around with all the six zeroes in it. That’s how many units of Beyoncé’s leaked self-titled album sold in just under a year. With practically all the marketing noise of a church mouse. A dead church mouse.
Just the other day it was announced that Drake’s unannounced album ‘If You’re Reading This Then It’s Too Late’ was sitting pretty on top of Billboard having sold over 500,000 copies in the time it takes to make a milkshake (ok, maybe three or four milkshakes). Guess I’m not the only one who wanted to hear the Canadian in full flow without the commercial gimmicks or corporate chains. Even critics have been left sighing wistfully over the artistry in an album “with no obvious singles”. Sighing over its cuteness as they would over a baby with a mouth full of bubbles.
So there you have it kids. Just say no when your manager approaches you with grandiose publicity schemes for your next project. Sneeze it onto iTunes accidentally. Cough it up on Amazon like you would a gob of phlegm and watch eager beat freaks lap it up. Trust me, they will. Why do you think they’ve leaked the Kanye West/Rihanna joint summer tour dates?
Miami Based, Internationally Known