I am your number one fan! I know that may sound cliche, but I connect with your music on such a personal level that it feels like our life experiences are intertwined. Don’t worry. I am not psychotic or a stalker, just a fan with a deep appreciation for the way your music expresses the sentiments of so many people, including me.
I am stoked about about your upcoming concert in Miami. A year of scrimping and saving allowed me the opportunity to buy front row tickets for the concert. I am still in awe that I will, literally, be only inches away from you. There I go sounding a little unstable again. I promise I am a completely normal, obsessed fan. LOL!
I also heard that in less than two weeks you will be in Tampa for your album release. Tampa is 280 miles away from Miami, but I will be there! I begged my boss for the day off and after some rearranging with a coworker, I managed to clear my schedule so that I can be there that day. I am so excited! I actually had the chance to see you at the mall one day. You stopped to take a picture with me and thanked me for supporting you. I thought how absurd it was that you were thanking me for supporting you. Of course, I would support you! You are my favorite artist and your songs mean to much to me.
My favorite song you sing is, “The One that Got Away.” I have listened to it a million times. It even caused a bit of controversy in my life. I have a fan blog www.kateperry.blog (you should check it out sometime) and found myself in the middle of a huge argument with some insane chick who tried to tell me that Mariah Carey could sing better than you. Obviously, she had never heard your stellar vocals on “Waking Up in Vegas.” Clearly, her musical taste and knowledge is less than desirable and not worthy of attention.
By the way, LOVE the documentary DVD you released.I spent a little more just so I could get the special edition blue ray edition. How brave to expose yourself to so many people! Thank you for letting us have a glimpse into your life. Oh,and don’t worry about Russell. He was just a bump in your road to personal success in love. Not worth anymore of your time and consideration. There are much greater loves out there for you!
I can’t believe I almost forgot to mention your song “Firework.” My home was foreclosed on about six months ago and while it was a tough emotional time for me, hearing your inspirational words helped me realize that I could move past this and that I had the “spark” necessary to begin my life again, leaving this chapter behind me. I know that this letter may have rambled, but I just wanted to write to you and thank you for how you have impacted my life in such a positive manner. Thank you! See you in Miami soon!
Your Number One Fan,
Lauren Walters, Miami, FL
Oh, my goodness! No one can deny that Lauren is a true Katy Perry fan. Die hard fans are nurtured and raised by artists who know the importance of taking care of their fans. Engaging with fans, realizing the sacrifices that fans make to support them is essential to the longevity and financial prosperity of an artist’s career. The power of the fan can elevate a career or contribute to an artist’s reputation for being less than “fan-friendly.”
In the fan letter that Lauren sent to Kate Perry, it is obvious that Katy has made attempts to respond positively to her fans in order to build a pseudo personal repertoire, to make each fan feel special and worthy. Fans that feel they matter to an artist are the fans that will spend their money on merchandise, concert tickets, digital downloads and other memorabilia. On the flipside, artists that ignore the importance of their fans may find that they are less successful.
Remember the song, “Stan,” by Eminem? The song chronicled a die hard fan who made it to all of Eminem’s shows, brought his brother with him to show off his favorite artist, spent his hard earned money on tickets and memorabilia only to be treated like he didn’t matter when his idol ignored him. In the song, although Eminem didn’t purposely mistreat Stan, the perception alone was enough to anger his fan. While this is an extreme, fictionalized example of how mistreatment of fans can create tension between fans and artists it is an important lesson that artists, especially up and coming artists that are featured on www.wedoitfortheloveofmusic.com, should pay particular attention to. Fans are the number one factor in an artist’s success.
Who’s heard of the the theory “1000 True Fans” The theory was originally coined by Wired co-founder and blogger, Kevin Kelly. Basically, the theory states that an artist needs only 1,000 die hard fans (like Lauren) in order to live a comfortable life. On average, this theory speculates that a true fan will spend an average of $100 a year on concerts, music, memorabilia, etc. Times that amount by 1,000 fans and an artist can expect to receive $100,000 each year from just their die hard fans. Of course, there is a “fan tier.” This fan tier system has the true fans at the top trickling down to those at the bottom who make occasional purchases still contributing to an artist’s bottom line.
What is www.wedotitfortheloveofmusic.com’s point? Our point is that artists, both established and those in the infancy of their careers need to realize the power of their fans. We recently wrote about an incident with Chief Keef at a Club Revolutions appearance and how he missed an opportunity to reach out to his fans by refusing an interview with our own DJ Dizzy. Building a fan base of die hard fans is as essential to an artist’s career as is scoring a best-selling digital single.
Artists should always make their relationships with their fans a number one priority. As a fan advocate, www.wedoitfortheloveofmusic.com has this advice for artists. When you are exhausted after your show and the only soothing thought is going home for some well-earned rest, don’t forget that die hard fan waiting for a second of your time. Give it to them. You never know what they sacrificed to be there that night. That one second of your time is well-earned and deserved for your true fan. Take care of your fans and they will take care of you!
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