It almost goes without say that after you release a recording you need to shoot a music video for it. This not only helps from a promotional point of view, it helps give your audience a clearer interpretation of the subject you’re singing or rapping about. With the importance of visual treatment of your music established, you need to ensure that the execution is on point. Yes, you will bring in a pro director who knows his ish but here are some ways you can know if he really does.
Write it down: Before the set is selected or the cameras begin rolling, there needs to be a script for the video on paper (or hard disk). There needs to be a pre-planned sequence of shots, camera angles, scenes etc.
Develop mental images: Whoever is responsible for this needs to have internalized the song down to the last note. After listening to it over and over, and getting a bit of input from the song’s writer, they can begin to develop pictures that will best suit the message.
Get into character: If you will be the main character of your video, you need to take your role seriously and not leave any room for assumption. This especially applies if you’re going the cinematic route. Hollywood actors research and study their characters for months to acquaint themselves with their every last foible.
Cut away: Cutaway shots are essential to break the monotony of a video focused on a single subject and also to put the story you’re telling into geographical context. They also contribute to the mood you wish to convey.
Here’s one of my all-time favorite videos, try to see if you can identify these and more ingredients for a dope music video.
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