When we first encountered British all-female band Savages it was in the frenetic video for ‘The Answer‘, the lead single of their upcoming second album ‘Adore Life‘. The quartet, made up of lead singer Jehnny Beth, guitarist Gemma Thompson, bassist Ayse Hassan and drummer Fay Milton, have now released another single from their anticipated sophomore which is more or less the project’s title track. They first debuted ‘Adore’ during one of a series of small gigs in New York at the beginning of 2015 and almost a year later they have relinquished the video for this song, which Jehnny simply says “is about life and death”.
No matter what the mood of the song is, these ladies seem to be on a mission to portray humanity at its rawest and most vulnerable state in their visuals. Scenes in Savages videos are focused on the faces of the subjects whether they’re losing their minds at a gig or lost in deep introspection. Which is all very much in line with the message they wish to convey through their album. “It’s about self-doubt and inaction. It’s about you. It’s about me. It’s about you and me and the others…It’s about showing weakness to be strong. It’s about digging through your dirt to look for diamonds. It’s about claiming your right to think unacceptable thoughts. It’s about boredom and the things we do to drive it away. It’s about being on your own so you can be with people. It’s about knowing what it means to be human and what it might mean one day.”
Their latest one, directed by Anders Malmberg, is dominated by close-ups of Jehnny’s visage, minimally made-up and brimming with emotion. Her large eyes appear to burn right through your soul as she asks, almost dares, “Is it human to adore life?”. The faces of the other band members also emerge from the darkness and it gets even more eerie as fingers slither up and down their necks and cheeks.
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