SXSW, Coast to Coast, In The City, NXNE, music industry conventions sound like a goldmine for any budding musician. Every Music Biz rep that matters will be there. It might just be the place where you go from living in your car to a mansion with bikini-glad maids. It does sound very appealing, and then there’s all the music and getting totaled on alcohol and possibly other hallucinogens. But is a music convention right for you at this point in your music career? That point being whaling away hours at the post office while slowly degrading into insanity, with only your music keeping you out of the straight jacket!
If you are invited to perform at the event, great! You’ll likely get free admission, free promotion, and possibly free travel and accommodation. But what if you are not invited? Should you still go? Our answer; it depends. Can you afford to go to the event? If you live in the forest it will cost money from there to the convention. And that’s excluding ticket entrance to said convention. And remember there will also be hundreds of other independent artists there, looking for the same thing as you. And those Music Biz reps, they are also there to network, score new licensing or distribution deals, so live-trolling them with your demo won’t make a good impression. If you can afford to attend then by all means go for it.
From record labels distributors and the media to managers and agents, the entire music industry under one roof also means a lot of brains to pick. You will walk away with new ideas, a better understanding of the music industry and how it works, and you’ll get to connect with hundreds of other artists. Tickets to say SXSW can cost anything from $500 to over $1500 depending on which parts of the convention you’d like to attend. So if you can’t justify the expense, rather spend the money on other important things like promotions and building your fan base. You still have until next year to get your sh!t together. May The Force Be With You!
Miami Based, Internationally Known