While many applauded the new rock/folk persona Kid Cudi introduced in his last project ‘Speedin Bullet 2 Heaven‘, others were unimpressed, to put it mildly. They thought he was losing them in his zeal to experiment, and that what was to him uncharted territory was the stomping ground of Tracy Chapman, Bob Dylan and other legends Cudi could never hold a candle to. Perhaps in heeding their laments the Cleveland native has returned to the old self his fans know and love, the Kid Cudi who gave them that dark, brooding, melodic hip hop captured in hits like ‘Day ‘n’ Nite’. He signalled the return with ‘The Frequency‘, released a couple of weeks ago. Played by millions and liked by tens of thousands, it’s a smooth trap groove engineered by Mike Dean, Plain Pat and Cudi himself. Before you know it you’re hooked on the thick bass and Cudi’s milky, autotuned vocals.
‘All In’ is produced by Mike WiLL Made-It and boasts a slightly more varied instrumental. There is the signature bouncing bass of a trap track but on the verses there is a bit of percussion and innovative synth that produces a cavernous feel. There are also watery sound effects at the beginning and the end. On this number Kid Cudi drops his rap persona and becomes a full-on pop singer. However fans will appreciate the lonely, hopeful place he is coming from with this number. At least I do.
Miami Based, Internationally Known