Founded in Marseille in 1988, IAM boasts the honor of being the first French rap group to drop an album. That 1991 album, ‘…de la Planète Mars‘, went on to achieve gold status and announce their arrival to rap heads across the globe. The quintet, comprising of Akhenaton, Imhotep, Khéops, Shurik’n and Kephren, distinguished themselves by combining ancient Egyptian mythology (from which they derive their unique stage names), witty French rhymes and old school hip hop beats. In this regard, IAM has drawn comparisons to an American group that combines Oriental philosophy with street smarts and hard beats; Wu-Tang Clan. Unsurprisingly, the two groups have worked together on several occasions.
Since that landmark early 90s release, IAM has been fairly consistent in terms of album releases but they are not the kind of outfit to drop an album every year. Having said that, they did drop two lengthy opuses in January 2013; the self-titled ‘IAM‘ and ‘Arts Martiens‘, both of which weighed in at over 16 tracks. However, that double-salvo was followed by a four-year silence. But they intend to break that silence on March 3 when they unveil ‘Rêvolution‘ (currently available for pre-order). They premiered the first single off that highly anticipated eighth album on January 16 on the Huffington Post and they’ve now followed it up with a thought-provoking black-and-white video.
Societal norms and social stereotypes are questioned in the series of images that follow and the call to break free from them comes through loud and clear.
Miami Based, Internationally Known