Sometimes you gotta make it or you gotta make it. No two ways about it. It’s a message captured in the works of many a rap artist, most memorably 50 Cent’s album title ‘Get Rich or Die Tryin”. Now there’s a new cat on the block preaching the same uncompromising gospel. It’s B.A.D (Build And Destroy) from the lower east side of NYC, one of the artists on the Pwb Entertainment roster. He describes his lyrical style as “straight forward and uncut” but does he really mean it? Check out the first line from his new song ‘Catch A Break’: “If I don’t catch a break with a distribution deal then it’s back to the streets where they shoot to kill…”
But B.A.D’s not just expressing his personal frustrations at his potential being suppressed; he’s “speaking for every hood around the whole world”. It’s these and other similar lines in the song that make Catch A Break more of a political clarion call than a selfish rant. B.A.D is even addressing the imbalance in the national economy: “the rich get a tax break the middle class and poor pay more. Is that a joke coz the hood ain’t laughing”. Perhaps hoping to capture the spirit of the justice crusaders of yore, video director J. Link uses the Martin Luther King Jr. National Historic Site in Atlanta as the background for some of the shots in the clip.
The way B.A.D goes about his rhymes he reminds me of yet another rapper from the Big Apple; Sheek Louch of The LOX. And though you’re probably hearing of him for the first time, B.A.D has been around for a minute. He has featured on a number of mixtapes as a solo artist and as a part of the group 2 Mental. Here’s hoping he will find his footing, catch that break and keep dropping that raw fire.
Miami Based, Internationally Known